Sober Standard Better Business Community

Where Values-Driven Businesses Meet the Sober Community

The sober community is growing, engaged, and spending. They’re saving an average of $1,000+ per year by not drinking. They’re health-conscious, values-driven, and looking for businesses that align with their lifestyle.

The question is: Is your business getting in front of them?

This Isn’t Just Another Directory

Most business directories are digital Yellow Pages—anyone can list, nobody cares, nothing happens.

The Sober Standard Business Directory is different.

We’re building a curated community of businesses that genuinely support sobriety, health, and authentic living. No alcohol. No gambling. No exploitative bullshit. Just businesses that give a damn about the people they serve.

When you join our directory, you’re not just buying a listing—you’re joining a movement.

The Opportunity: A Community That’s Spending

The Numbers Are Real

The sober and sober-curious market is exploding:

1 in 3 Millennials and Gen Z don’t drink alcohol at all
65% of young adults prefer dry dating and alcohol-free activities
People in recovery are saving $1,000-$5,000+ annually by not drinking (calculate your community’s savings)
54% of Americans now drink alcohol (down from 67% in 2022)
The non-alcoholic beverage market is projected to hit $30 billion by 2027

This is money that used to go to bars, breweries, and liquor stores. Now it’s going to fitness, wellness, experiences, and businesses that support their lifestyle.

Will it go to your business, or your competitor’s?

Our Community Is Engaged

Sober Standard readers aren’t passive scrollers. They’re:

Actively working on building sober lives
Reading our sobriety tips and resources
Using our calculators and tools
Subscribing to our newsletter for updates and recommendations
Looking for businesses that “get it”

When we recommend a business, our community listens.

What You Get: Real Value, Not Vanity Metrics

1. Featured Listing in Our Directory

Location: Prime placement in our Sober Standard Business Directory

Your listing includes:

Business name, logo, and description
Category placement (Fitness, Wellness, Food & Beverage, Professional Services, etc.)
Geographic location and service area
Direct link to your website
Contact information
Current discount/offer for Sober Standard community members

Limited spots per category per geographic area. We’re not creating a phone book—we’re building a curated resource.

2. Access to Our Email List

Monthly promotion to our engaged subscriber base.

Once per month, you can submit a special offer, discount, or announcement to be featured in our Sober Standard Newsletter. Our readers trust our recommendations because we only feature businesses that meet our Better Business Standards.

This isn’t cold email blasting—this is warm introduction to people who want what you offer.

3. Social Media Features

Regular features on our social channels:

We spotlight directory members with special offers, community contributions, and value-aligned messaging.

4. “Sober Standard Verified” Badge

Display the Sober Standard Verified Business badge on your website and marketing materials.

This signals to the sober community that:

Your business has been vetted
You align with sober values
You actively support the recovery community
You don’t promote alcohol, gambling, or drugs

It’s social proof that matters to your target market.

5. Community Insights & Feedback

Access to quarterly reports on:

What our community is searching for
Trending needs and interests
Feedback on your offers and business
Opportunities to better serve the sober community

This is market research you can’t buy elsewhere.

The Sober Standard Better Business Requirements

We don’t accept just anyone. To join our directory, your business must meet our standards:

✅ You MUST:

Support sobriety and recovery in your mission, values, or services
Promote community, connection, and wellness
Provide genuine value to people in recovery or living sober
Offer a meaningful discount to Sober Standard community members (minimum 10%)
Maintain ethical business practices
Be responsive to customer inquiries and concerns

❌ You CANNOT:

Promote, sell, or distribute alcohol (bars, breweries, liquor stores, etc.)
Promote, facilitate, or profit from gambling (casinos, betting apps, etc.)
Promote or sell recreational drugs (including “California sober” cannabis businesses—we don’t support marijuana as a sobriety substitute)
Exploit vulnerable populations (predatory lending, MLMs targeting people in recovery, etc.)
Make false claims about addiction treatment or recovery

We review every application. Not every business gets approved. That’s what makes this directory valuable—it’s curated.

Who Should Join?

Perfect Fit Businesses

The Sober Standard Business Directory is ideal for:

Health & Wellness

Gyms and fitness studios
Yoga and meditation centers
Nutritionists and health coaches
Massage therapists and bodywork practitioners
Mental health professionals
Acupuncture and holistic health providers

The sober community prioritizes health and wellness. They’re investing in their bodies and minds.

Food & Beverage (Alcohol-Free)

Coffee shops and cafes
Juice bars and smoothie shops
Non-alcoholic beverage brands
Sober bars and alcohol-free venues
Healthy restaurants and meal prep services

People still need to eat and drink—they just want options that don’t involve alcohol.

Professional Services

Therapists and counselors specializing in addiction
Life coaches and recovery coaches
Career coaches helping people rebuild
Financial planners
Legal services (DUI attorneys, family law, etc.)

Recovery often requires professional support. Be the trusted resource.

Creative & Experiential

Art studios and creative workshops
Outdoor adventure companies
Music venues (alcohol-free)
Event spaces for sober gatherings
Hobby shops and educational services

Sobriety doesn’t mean boring. Our community wants engaging, fun experiences.

Recovery-Specific

Treatment centers and rehab facilities
Sober living homes
IOP and outpatient programs
Recovery coaching services
Intervention specialists

If you’re already in the recovery space, you need to be in this directory. See our guide on types of addiction treatment.

Products & Retail

Athletic wear and fitness gear
Wellness products and supplements
Books and educational materials
Non-alcoholic beverage brands
Recovery-themed apparel

Pricing: Simple, Transparent, Fair

$20/Month

That’s it. No setup fees. No hidden costs. No annual contracts.

For less than the cost of two cocktails, you get:

Featured directory listing
Monthly email promotion access
Social media features
Verified business badge
Community insights
Connection to an engaged, spending community

Cancel anytime. We’re confident in the value we provide—we don’t need to lock you in.

Why So Affordable?

Because we’re community-first, not profit-extraction-first.

We want small businesses, solo practitioners, and local operations to afford this. We want the yoga studio down the street, the independent coffee shop, the therapist in private practice.

Our goal isn’t to maximize revenue from each listing—it’s to build a robust ecosystem that serves the sober community well.

Success Stories: Businesses Already Thriving

“Since joining the Sober Standard Directory, we’ve seen a 35% increase in new client inquiries. The community is engaged, respectful, and genuinely interested in what we offer. Best $20/month we spend on marketing.”— Sarah M., Wellness Coach, Portland OR

“The newsletter feature alone pays for itself. Every time we’re featured, we get a spike in orders. These aren’t tire-kickers—they’re people who actually buy and become repeat customers.”— James T., Non-Alcoholic Beverage Brand, Austin TX

“As a small gym focusing on recovery-friendly fitness, finding our people was always hard. The directory connected us with exactly the community we serve. We’ve filled three new classes directly from Sober Standard referrals.”— Mike R., Gym Owner, Brooklyn NY

How It Works: Simple Onboarding

Step 1: Apply

Fill out our application form with:

Business name and description
Category and location
Website and contact info
Your community discount offer
Why you want to join

Step 2: Review

We review your application within 3 business days.

We verify you meet our Better Business Standards
We check there’s space in your category/region
We may reach out with questions

Step 3: Onboard

Once approved:

Set up your $20/month subscription
Upload your logo and business details
Receive your Verified Business badge
Get access to newsletter submission portal

Step 4: Launch

Your listing goes live within 48 hours.

You’re featured in our next newsletter
You’re announced on social media
You start connecting with the community

FAQs: Questions Answered

“What if there’s already a business like mine in my area?”

We limit listings per category per geographic area to prevent oversaturation. If your category/region is full, we’ll add you to a waitlist. When a spot opens (businesses leave, relocate, or we expand capacity), you’ll be first to know.

“Do I have to offer a discount?”

Yes. Minimum 10% discount for Sober Standard community members. This shows you’re genuinely invested in serving this community, not just buying advertising.

“Can I promote specific products in the newsletter?”

Absolutely. Once per month, you can submit a promotion featuring a specific product, service, event, or offer. We review to ensure it aligns with our values, then feature it to our list.

“What if I get approved but then break the standards?”

Instant removal, no refund. If we discover you’re promoting alcohol, gambling, or engaging in practices that violate our standards, you’re out. We take our community’s trust seriously.

“Can I see results before committing?”

Unfortunately, no. The value comes from being in the directory and accessing our community. But remember: you can cancel anytime. Try it for a month. If you don’t see value, cancel. No hard feelings.

“Do you verify businesses are legitimate?”

Yes. We check:

Business licenses and registrations
Online presence and reviews
Professional credentials (for licensed services)
Alignment with our standards

“What geographic areas do you cover?”

Currently expanding nationwide (US) with plans for international expansion. We prioritize:

Major metropolitan areas first
Areas with active recovery communities
Locations where our readership is concentrated

Apply regardless of location—we may be expanding to your area soon.

Why Now? The Sober Market Is Booming

The cultural shift is accelerating:

Gen Z is leading the charge toward sobriety and alcohol reduction
53% of Americans now believe even moderate drinking is harmful
Sober bars are opening in major cities nationwide
Non-alcoholic products are mainstream in grocery stores
Dry dating is the new normal for young adults (65% prefer it)

Businesses that position themselves now as sober-friendly will capture this growing market. Those that wait will be playing catch-up.

Join the Sober Standard Business Directory

Here’s what happens when you join:

Your business gets discovered by people actively seeking sober-friendly options
You build trust with a community that values alignment over convenience
You grow revenue from customers who spend, stay loyal, and refer others
You contribute to a movement that’s changing lives

For $20/month, you’re not just buying a listing—you’re investing in a community that will support your business back.

Ready to Join?

Apply Now

Applications reviewed within 3 business days. Limited spots available.

For Members: Find Sober-Friendly Businesses

Looking for businesses that support your sober lifestyle?

Browse the Sober Standard Business Directory

Find gyms, coffee shops, therapists, wellness providers, and more—all verified to meet our Better Business Standards. Plus, get exclusive discounts just for being part of the Sober Standard community.

Not a member yet? Subscribe to our newsletter for free access to:

Weekly sobriety tips and resources
Exclusive business discounts
Community stories and inspiration
Updates on new sobriety content

More Resources from Sober Standard

Questions about the Business Directory?

Email us: standardsober@gmail.com

Disclaimer: Inclusion in the Sober Standard Business Directory does not constitute an endorsement of specific outcomes, treatments, or claims. All directory members are independently operated businesses. Sober Standard is not responsible for the actions, services, or products of directory members. We encourage community members to do their own research and due diligence before engaging with any business.